April 12, 2010
Do news execs know where their companies went wrong?
This week, the Radio and TV News Directors Association and the American Society of Newspaper Editors both are holding their annual meetings. So it’s a good time to check out the newly released results of a Project on Excellence in Journalism survey, News Leaders and the Future, which polled executives from both groups about their views on the news business.
From December 2009 to January 2010, PEJ interviewed 128 newspaper executives and 225 broadcast news executives about their views on the future of journalism. One part that is especially intriguing is what these executives thought their news organizations could have done differently over the last decade to better prepare for the future.
Here’s how they responded…
| Would have done differently | Newspaper execs | Broadcast execs |
|---|---|---|
| Invested in new media, technology, or internet | 36% | 37% |
| Charged for content earlier | 30% | 3% |
| Changed culture or approach | 23% | 17% |
| Hired, trained or focused more on staff and their skills | 18% | 23% |
| Understood community, users, consumers better | 9% | 8% |
| Resisted certain changes to culture, approach | 1% | 4% |
| Made better financial decisions | 3% | 1% |
These answers could indicate that perhaps many of today’s news industry execs still don’t quite grasp what caused their companies to fall on hard times. This could be a problem as these organizations attempt to navigate the evolving news landscape.
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Tags: research, leadership, pew project for excellence in journalism, executives, asne, rtnda
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