News for Digital Journalists

May 03, 2011

How to choose an SMS vendor: Tips from the KDMC Mobile Symposium

At the recent KDMC Mobile Symposium, mobile marketer Kim Dushinski explained how news organizations can expand their revenue options by selling text message marketing services to local advertisers. The first step in this process is choosing a vendor. Kim offered some tips on choosing an SMS vendor...

Some highlights:

  • Avoid “free” text messaging services.
  • Decide which services you want to offer to local advertisers.
  • Weighing reseller vs. private label programs.
  • Test drive the back end.
  • What kind of training/marketing support resources do you need?

Kim also recommended some specific vendors as a starting point. Read the full article.

The News for Digital Journalists blog is made possible by a grant to USC Annenberg from the John S. and James L. Knight Foundation.

By Amy Gahran, 05/03/11 at 12:52 pm
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